Alongside our partners, design researchers thoroughly study human experiences and behaviors in regard to the needs at hand, in order to mutually understand problems.
We strategize alongside our partners to produce design with impact & purpose.
With our students we implement human-centered design that happens in three phases. First, we learn directly from the partners we design with as we immerse ourselves to deeply understand their experiences and behaviors. Next, we analyze our insights, pinpoint design opportunities, and begin iteratively prototyping ideas until we reach the right fit. Finally, we bring our solution to life with our partners. We can be confident our solution will be successful because we’ve kept our partners at the center of our process.
Our process of making ideas come to life is backed by research and strategy.