Biography

Hyo Jeong Kang is an Assistant Professor at the University of Florida in the Digital Worlds Institute. Her research lies at the intersection of virtual reality, consumer psychology, and user experience. She received her Ph.D. in Design Studies with a focus on Virtual Reality at the University of Wisconsin-Madison, her M.S. from Seoul National University and B.B.A, Business Administration from Ewha Women University, South Korea. Utilizing an interdisciplinary approach, her research aims to address designing an intuitive and natural VR interface any novice VR users can easily use. 

Research Interests

Virtual Reality, User Interface, User Experience Design, Online Retailing 

Publications

[2020]

• Kang, Shin & Ponto, A Comparative Analysis of 3D User Interaction: How to Move Virtual Objects in Mixed Reality, 2020 IEEE Virtual Reality (VR), 275-284, Best Paper Nominee
• Kang, Shin, & Ponto, How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness, Journal of Interactive Marketing, 49, 70-80