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Faculty & Staff Directory
Jose V Ruiz-Resto
Assistant Professor
School of Music/Head of Music Business & Entrepreneurship; Intro to Music Technology; Music Production in Commercial Media; Multimedia Production for the Music Industry; Foundations of Music Business; Social Impact of Music Entrepreneurs (Honors College Quest course); Strategic Music & Arts Entrepreneurship Development

A preeminent leader in music & media, television, global outreach & community development, and education industries, Dr. José Valentino Ruiz is a multi-hyphenate who holds the distinction of being an EMMY® Award Winning, a GRAMMY® Award Winner, GRAMMY® Award Winning album audio engineer and featured artist, a Multi-GRAMMY® Award Nominee, a 52-time DOWNBEAT® Music Award Winner (record holder), the AVA Digital® Award Winner (Gold Medal), a Sony Music recording artist and composer, and an internationally-acclaimed multi-instrumentalist and educator known for his passionate performances, versatility, and fluid expression on the flute, saxophone, bass, piano, and Latin percussion. To date, Dr. Ruiz has performed in 1400+ concert.

Current leadership positions in the creative arts and entrepreneurship, innovation, and production that Dr. Ruiz currently holds are: (I) CEO of Production & Entertainment for JV Music Enterprises, (II) Director of Global Entrepreneurship & Advancement Initiatives for the renowned music outreach organization, Diaz Music Institute 501C3, (III) Global Ambassador & Strategic Communications Director for Worldwind Music UK Ltd., (IV) Resident Composer for MVProds & for Hayden 5, and (V.a) Program Director & Inaugural Professor of Music Business & Entrepreneurship at the University of Florida, (V.b.) Affiliate Professor for the Center of Arts, Migration, & Entrepreneurship at the University of Florida, and (V.c.) Affiliate Professor Member for the Center of Latin American Studies.

Professional service commitments include serving as a Committee Member for the Latin Academy of Recording Arts and Sciences, Committee Member for the National Academy of Recording Arts and Sciences, Committee Member for the Gospel Music Association, Co-Founder and Executive Board for the Global Music Production and Entrepreneurship Summit, Creative Strategist for the Florida Music Educators Association's Contemporary Media Committee, and Board of Directors (starting Summer 2021) for the Association of Popular Music Education.

Some preeminent, international peer-reviewed awards for excellence in various industries: • 2021 USF Outstanding Young Alumni Award (6 out of 100,000) • 2021 AVA Digital® Award Winner (Gold Medal) for Best Music Video [as lead music producer, director of audio production, and mastering engineer] • 2021 University of South Florida Outstanding Young Alumni Award Winner [recognized for excellence and established leadership in creative arts entrepreneurship, global outreach, and education] • 2020 Latin GRAMMY® Award Winner for Best Classical Contemporary Composition [as co-primary artist, co-composer and instrumentalist] • 2019 Big Easy Entertainment Award for Best Latin Jazz/World Music album [as producer, recording engineer, saxophonist, and flutist] • 2019 Latin GRAMMY® Award Winning Album for Best Christian Album in Spanish Language [as recording engineer and featured artist] • 2018 EMMY® Award Winner for Best Cultural Documentary [as media composer, producer, and musician] • 2018 Global Music® Award - Gold Medal for Best New Age Music Album [as recording engineer and producer] • 2017 Parents' Choice® Award - Gold Medal [as flutist and recording engineer] • 2016 Latin GRAMMY® Award Nomination for Best Instrumental Album [as producer, mastering engineer, arranger, and multi-instrumentalist] • 2015 Latin GRAMMY® Award Nomination for 2015 Best Latin Jazz/Jazz Album [as primary artist, composer, producer, multi-instrumentalist, recording and mixing engineer] • 52 DOWNBEAT® Student Music Awards between 2006 - 2019 and Record Holder of the competition and winner in the following categories: • Best Small Jazz Soloist as Competitor • Best Small Jazz Group as Competitor and Faculty Advisor • Best Blues/Pop/Rock Soloist as Competitor • Best Blues/Pop/Rock Group as Competitor and Faculty Advisor • Best Latin Group as Competitor • Best Live Engineered Recording as Competitor and Faculty Advisor • Best Studio Engineered Recording as Competitor and Faculty Advisor • Best Classical Soloist as Competitor • 5-time UK Music Industry® Award Winner [as contributing instrument developer and global ambassador for company brand] • 2006 International Yamaha® Young Performing Artist Award [as flutist] • Winner of the National Flute Association's Jazz Soloist Competition • "For Bass Player's Only" Magazine's Featured Bass Artist of the Month (November 2017) [as electric bassist] • Three-time International COG Teen Talent Winner - Woodwind Category.

As a prolific recording artist & producer with 70 albums to his credit and former post-show music producer for American Idol and X-Factor, Dr. Ruiz (artist name: José Valentino) has produced 20 primary artist and group member albums through his independent label that are available on all media streaming platforms and online stores within the following musical styles: Contemporary jazz albums - "A Walk With God" and "Mosaico", a world-fusion album - "A Traveler's Journey", two straight-ahead jazz album - "A New Standard" and "Remembering", a singer-songwriter album - "The Other Side of Love Songs" with Multi-EMMY® Award Winner, Gualo, a hip hop album -"Shade & Color", a solo bass album - "Soul Speaks", a solo jazz piano album - "Expressions: The Jazz Piano Album", two Latin jazz albums - "I Make You Want To Move" and "Ahora Más Que Nunca", a world music album with the renowned flutist Jim Walker - "We Are One: An Exploration of Latin American Music”, three contemporary instrumental/ worship albums with GRAMMY® Award Nominee Bruno Miranda - "Chapter II”, “His Presence”, and "His Power", a folk instrumental album - "Wind of Revelation", two Children's music album - "Ritmo y Rima” and “Children of The World”, a funk/fusion album - "Real & Raw: The Live Sessions”, and a Contemporary Classical Composition single, “Sacre”, which is part of the Sony Music distributed album, “Lignarius” by Carlos Fernando Lopez featuring the City of Prague Philharmonic. Currently, José Valentino is working on an innovative album, "The Global Funk" which features his unique musicianship on multiple instruments and compositions that infuse powerful lyrics sung by José in Mandarin, Swahili, Spanish, Hindi, and Zulu. In 2019, his feature with The Paris All-Stars Orchestra, a revamped arrangement of "Careless Whispers", reached #4 on the Top 100 Salsa Charts.

Working as Film/Media Composer & Post-Production Engineer, Dr. Ruiz has produced music for numerous nationally-televised documentaries for Hayden5Media and MVProductions LLC. (i.e., PBS's "Art Vessel", "Improv Island”, “The Future of Production”, “The Asylum” [coming soon]), an extended music video produced by WUFT and aired on PBS and NPR (i.e., “Sounds of The Season”), a feature film (i.e., "Sunbelt Express"), and commercials (i.e., McDonald's, Coca-Cola, Swiffer, The Economist, ESPN, etc.). His collaborative work has been the recipient of numerous awards by the Gasparilla International Film Festival, Los Angeles Shorts Festival, Chelsea Film Festival (3x), Newport Film Festival, Bahamas Film Festival, Napa Valley Film Festival, 15 Minutes of Fame Film Festival, International Film Festival, Champs Elysees Film Festival, and Best Short Competition.

For nearly two decades, Dr. Ruiz has enjoyed an exhilarating performance itinerary delivering high-energy performances around the world in the styles of jazz, Latin jazz, funk/fusion, pop, R&B, world music, and singer-songwriter. José Valentino has shared the stage on numerous occasions with musical legends such as Chick Corea, Paquito D'Rivera, Airto Moreira, Alex Acuña, Jim Walker, Aaron Neville, Poncho Sanchez, El Gran Combo De Puerto Rico, Victor Wooten, John Clayton, Hubert Laws, just to name a few. He is also the musical director for GRAMMY® Award-Winning Children's Music Artist, Mister G, and travels across the country providing workshops and songs to children that pertain to creative identity development and musical expressivity. Some of his festival and conference appearances include Carnegie Hall, Tanglewood, TEDx Talk, D.C. Jazz Festival, Low Country Jazz Festival, Seabreeze Jazz Festival, Clearwater Jazz Holiday, Cape Coral Jazz Festival, Ft. Meyer's Jazz Festival, Winter Park Jazz Festival, Houston Latin Jazz Festival, NAMM Show, Pilgrimage Music Festival, Festival Miami, Van Wezel Theater, The Key West Theater, and WinterFest. José Valentino has performed with his band or as a featured artist in concert halls and festivals in Canada, U.S.A., Spain, Guatemala, Nicaragua, Colombia, Brazil, Turkey, Austria, Germany, France, Hungary, Liberia, Greece, Costa Rica, El Salvador, and Puerto Rico.

Scholastic passions have fueled José Valentino to presented research, compositional premiers, and lecture-based performances at academic conferences including the Jazz Education Network, Global Music Production and Entrepreneurship Summit, Society for Arts Entrepreneurship Education Conference, National Association for Music Education, Texas Music Educators Association, Florida Music Educators Association, Association for Popular Music Education, National Flute Association, World Flute Society Convention, Tennessee Music Education Association, and other venues. Dr. Ruiz also serves as Contributing Scholar for [appoint will begin 2021], the world’s preeminent online platform for news, forums, and research pertaining to cultural shifts, trends, and practices in the music business with 55k+ e-mail subscribers and 300k+ unique viewers monthly.

Dr. Ruiz's professorial employments have included the University of South Florida as Instructor of Record (2013 - 2016), and Lee University as Assistant Professor of Music Business, Production, and Jazz (2016 - 2019). José Valentino has also worked as Music Instructor exceptional student education students [elementary and middle school] at Pepin Academies in Riverview, FL, and as Music Production Coach at King High School in Tampa Bay, FL.

As an endorsed Artist-Clinician for Trevor James Flutes & Saxophones (UK), Wyn Bass Guitars (USA), Tune Bass Guitars (Korea), Bari Mouthpieces and Reeds (USA), Black Diamond Strings (USA), Super Sensitive Strings (USA), and Faith Bass Guitars (UK), he maintains an active itinerary working diligently with music students across the country cultivating mission-focused artistic creations and expression, as well as savvy entrepreneurialism among students for the globally-expanding music industry. Through his tutelage, many of José's students have become leaders in the music business having done extensive tours with Bruno Mars, Stevie Wonder, Prince, Hall & Oats; having obtained audio engineering positions for NBC Universal and Sony Music; having established non-profit music education centers and performance booking agencies; and, having self-produced and self-brand albums that have reached Top 5 on Billboard Magazine, iTunes Charts, and others.

His award-winning music entertainment and production company, JV Music Enterprises LLC., is comprised of a unique team of top-industry producers, instrumentalists, composers, audio engineers, and comunication specialists. The aim of the company is (1) to offer the best consultation and music production/recording services for new music business start-ups, performing/recording artists, and non-profit organizations in music education; (2) to facilitate strategic marketing initiatives for independent artists, and (3) to provide booking and management services for curated performers of various musical styles at affordable rates.

Academically, José Valentino holds four degrees: Bachelor of Arts (B.A.) in Musical Studies (emphasis in Music Theory); Master of Music (M.M.) in Instrumental Performance (emphases in Classical Flute & Studio Music/Jazz); Doctor of Ministry (D.Min.) in Global Outreach (emphases in Missiology & Ethnodoxology); and, Doctor of Philosophy (Ph.D.) in Music, concentration in Music Education (cognates in Music Production, Performance, Applied-Lesson Pedagogy) For more information and to view multi-media content, visit and

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