It is important to publicize and promote your activities within the healthcare setting ahead of time. This allows outpatients to plan their scheduled treatments according to the activities, patients and family members to participate, as well as notify the medical staff that activities outside of their regular schedule will be taking place. No one likes a surprise!
We recommend the following promotional plan:
Photographs, Releases, and Other
When documenting activities with photos or videos, it is extremely important to familiarize yourself with HIPAA laws related to patient privacy. More information can be found at http://www.hhs.gov/ocr/privacy.
Work closely with the healthcare PR department on guidelines of the institution related to photography. Your institution may require that each patient also sign your own PR/Media Release from; please review the forms with your PR department well in advance of your first event.
File | Size | Type |
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Promotion & PR | 788 kB |