Music Business & Entrepreneurship Summit 2024
Venue
UF School of Music
Address
435 Newell Dr.
Gainesville, Florida
October 1, 2024 @ 9:00 am – October 4, 2024 @ 1:00 pm

Location: Music Building Room 101 (MUB 101)
The UF SOM/CAME Music Business & Entrepreneurship Summit is a dynamic multi-day event led, free and open to the public, by Artistic Director and multi-GRAMMY® Award-winning UF professor, Dr. José Valentino Ruiz.
Featuring internationally acclaimed music executives Dr. Eftihia Arkoudis (Global Arts & Festival Management expert), GRAMMY®-winning executive Eliezer Gabriel Nieves, MBA, and Cienna Alida, along with multi-Latin GRAMMY®-nominated artist and Tom Petty Endowment for Guitars and Innovation Artist, Renesito Avich, the summit offers seven workshops over four days.
Topics include indie artist management, branding for cross-cultural musicians, arts entrepreneurship education, digital content strategy, business sustainability, and global arts management. A key highlight is the Celebrando Amistad concert, showcasing an all-star lineup of students, professors, community entrepreneurs, and award-winning artists in collaboration with UF’s School of Music, CAME, College of the Arts, Gator MIC, and the Tom Petty Endowment for Guitars and Innovation.
The concert celebrates musical unity across cultures and generations. The summit will also generate co-authored publications, further enhancing UF’s international reputation in music business and entrepreneurship.
Tuesday, October 1
Branding the Cross-Cultural Arts Entrepreneur – Eftihia Arkoudis and José Valentino
1:55 p.m.
Music Building Room 101 (MUB 101)
Indie Artist Success – Eftihia Arkoudis and José Valentino
3:00 p.m.
Music Building Room 101 (MUB 101)
Wednesday, October 2
Community Arts Program, Entrepreneurship, & Education – Eftihia Arkoudis and José Valentino
9:35 a.m.
Music Building Room 101 (MUB 101)
Creative Professional Lecture Series: UF Music Business & Entrepreneurship – Eftihia Arkoudis, José Valentino, and Shannon Lowe
11:45 a.m.
Music Building Room 101 (MUB 101)
The Cuban Tres: Creativity, and Cultural Impact – Renesito Avich, José Valentino, and Robert Acevedo Jr.
1:55 p.m.
Music Building Room 101 (MUB 101)
Digital Content Creation for Business Growth – Renesito Avich & José Valentino
3:00 p.m.
Music Building Room 101 (MUB 101)
Thursday, October 3
‘Celebrando Amistad’ GRAMMY Celebration Concert
3:00 p.m.
Music Building Room 101 (MUB 101)
Friday, October 4
Global Collaborations – Eftihia Arkoudis & José Valentino
9:35 a.m.
UF Innovate | The Hub
Al for Global Arts Management – José Valentino
10:40 a.m.
UF Innovate | The Hub
From Global Hip Hop to Artist Management – Eliezer Gabriel Nieves, MBA
11:45 a.m.
UF Innovate | The Hub
Lunch Break (Food available from several convenient locations.)
12:50 p.m.
UF Innovate | The Hub
One-On-One Career Consultations – Eftihia Arkoudis, José Valentino, and Eliezer Gabriel Nieves, MBA
1:55 p.m.
UF Innovate | The Hub
Q&A: Initiating, Sustaining, and Growing Intercultural Arts Management & Joint Ventures – MBE Artists Moderated by Osubi Craig, director of CAME
3:00 p.m.
UF Innovate | The Hub