Brandon McKinley is the Public Relations & Partnerships Specialist at the College of the Arts. A UF alumnus, Brandon graduated with degrees in public relations and music with the hopes of discovering how the arts and strategic communications can be fused to influence positive social change.
At the College of the Arts, Brandon develops and implements communications strategies that elevate the college's programs to a variety of audiences, including students, alumni, donors, community members, and peer institutions. He manages the college's storytelling and news initiatives to align with the goals of the UF Strategic Communications and Marketing office. He serves as editor for the college's In the Loop e-newsletter, bi-monthly Rise Advancement newsletter, and annual alumni and advancement magazine, Muse.
Brandon supervises the team of communications interns, who together curate content for the college's flagship social media accounts, produce photography and videography projects, and write stories for various publications. He also manages media relations with local and state outlets, produces marketing content for college events, and assists with communications for the dean. In partnership with the college's Advancement team, Brandon collaborates in creating communications strategies for fundraising, stewardship, and alumni engagement.
Brandon is a percussionist who studied under Dr. Kenneth Broadway. During his time as an undergraduate at UF, he performed with the Wind Symphony, Symphony Orchestra, Percussion Ensemble and Sunshine Steelers Band. A former section leader of the Florida Drum Line and an avid marching band fan, Brandon performed with and teaches at competitive marching programs.
He is currently pursuing a Master of Arts in Mass Communications at the UF College of Journalism and Communications.
In his free time, he enjoys being behind the lens of a camera, cooking a new recipe, or playing tennis.