Objective

The purpose of creating a new identity system for the Florida Transportation Technology Transfer Center is to establish a consistent visual platform to communicate its services to the transportation industry. A sophisticated and concise image is vital in communicating that the Florida Transportation Technology Transfer Center is a unified service provider that serves a wide spectrum of professions within the transportation industry. The proper, consistent use of this new identity will establish an industry icon of dependable service. 

Outcomes

Identity and applications. A style guide to introduce the new identity platform, as well as the logo mark, its elements, and the methods for proper implementation. The style guide is a resource that can be used in-house and as an aid when working with out-of-house users to ensure consistent use across media platforms.