In Fall 2018, Mint student Kimberly Ramirez, collaborated with Lily Lewis, Director of Postdoctoral Affairs and Academic Communications of the UF Office of the Provost in the development of a new branding system for Gator Evals, the revamped UF course evaluation system. The former system, GatorRater, was out of date with questions that do not accommodate modern teaching environments, such as online, lab, and clinical settings. Through focus groups with UF students and instructors the GatorEvals team selected a new system that integrates smoothly with Canvas and a revised question set. The new questions clearly distinguish between student self-evaluation, instructor evaluation, and course evaluations, and allow for instructors to add additional questions to help assess their course’s unique characteristics. Instructors also have the option to administer mid-term evaluations, a feature which was requested during student focus groups. 

The new brand took into consideration the following aspects:
• student & faculty exchange
• collaboration and understanding, essential in a successful evaluation
• depict both collaborators with no hierarchy
• improvement and growth would come out of this exchange

As stated by Kimberly in the Visual Identity Guide,
“The logo has two conversation bubbles to represent how an evaluation is an ongoing, constructive conversation and collaboration between two figures. The pen and pencil represent the faculty and student relationship. The students may “pencil something in” as a suggestion during evaluations, and the professor makes the official change the same way it is done with non-erasable ink. The purple color signifies the merging and birth of new ideas as an effect of a collaboration between the two figures.”