Participants

Kelley Brady
Catherine Cowart
Sarah Morgan
Alina Shaffi
Jessica Stoun
Blake Thomas

Objectives

Increase awareness of Gamma88’s benefits and unique traits by aligning with environmental and social consciousness to expand into new markets and establish brand honesty and trust.

Strengths

Good for the environment
Cuts fuel cost
Cuts emissions by 30–50%
Cuts carbon black
Longer engine life
Cuts fuel usage by 6-7%

Brand attributes

Sustainable
Active
Conscientious
Relatable
Enthusiastic
Knowledgeable

Research/Strategy

Keeping in mind the objective to appeal through social constructs, a broad concept was formulated to focus on the way events occurring on a microcosmic scale effect the overall macro world. This simple idea of thinking on a small scale to produce enormous effect can be manipulated through multiple filters of and relating to the daily lives of the target audience.

Outcomes

A brand book containing information to help reposition the Gamma 88 brand and extend the potential consumer audience without deviating from current customers. The marketing strategies featured are further developments of previously selected directions, “Moving You Forward/Moving You” and “Enhance. Empower. Ensure.” Throughout the booklet are examples of how to incorporate the selection of stock photos and these strategies into Gamma 88’s website, Facebook page, and print advertisements.